Case Studies

Results are what matters.
Here is how we get them.

KOKO PR measures success by what changes — coverage that shifts a narrative, response frameworks that contain a crisis, profiling programmes that move an executive into a credible public position. These case study frames document the practice; full detail is added as engagements develop.

Technology PR · Baltics Cisco Systems 2001–2006

The Brief

Cisco needed a Baltic partner capable of translating global technology and corporate narratives — networking, security, IP communications, enterprise infrastructure — into locally credible media, stakeholder, and event programmes. Lithuania was the initial market; scope expanded to Latvia and Estonia.

The Approach

KOKO PR managed the full communications programme over five years: strategic planning and campaign sequencing; press releases, press kits, and tailored media materials; executive and spokesperson communications including interviews and press meetings; technology storytelling across networking, security, wireless, and enterprise infrastructure; media targeting and journalist relationships; media monitoring and reporting; owned-media content for Cisco.lt; and event communications for seminars, roadshows, WITFOR 2003, and Cisco Expo 2006 across Riga, Vilnius, and Tallinn.

The Result

Five-year retained engagement spanning Lithuania and the Baltics. National media coverage including BNS, Ziniu radijas, Lietuvos rytas, and Verslo zinios. Executive programme included a press meeting linked to a meeting with Lithuanian President Valdas Adamkus. Baltic-wide event communications for Cisco Expo 2006 across three capitals.

Media Relations

The Brief

A national brand entering a new product category needed sustained trade and consumer media coverage to build awareness during a competitive launch window.

The Approach

We identified the editorial angles that gave journalists a reason to cover the launch — not the product release, but the category insight and market context that made the story genuinely useful to their readers.

Results forthcoming
Executive Profiling

The Brief

A senior leadership team at a Baltic corporate had strong internal credibility but limited external profile in their sector — a gap that competitors were actively filling.

The Approach

We developed a twelve-month thought leadership programme covering the publications and platforms that matter to their stakeholder audience, built around a distinctive positioning developed with the leadership team.

Results forthcoming

Full case studies — with documented outcomes and client context — are available to prospective clients in conversation. If you have a specific type of communications challenge in mind, contact us and we will discuss relevant experience directly.

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If you have a specific communications challenge, contact us. We will share relevant experience and a direct view on how to approach it.